enroThe only university in Romania offering internationally accredited programs in Bachelor of Business Administration from the USA
Bachelor of Business Administration

Introduction to Marketing

Course ID
MKT151
Course Name
Introduction to Marketing
Prerequisite
None
Level
Undergraduate
Credits
3
Method
Lecture

This course provides an overview of marketing principles, including market research, product development, pricing strategies, and promotion. You will learn how to create value for customers and build strong brand identities in competitive markets.

Useful in Business:

  • Marketing skills are key to attracting customers, driving sales, and building brand loyalty, essential for business growth and success.
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